Attended the Detect Classic Festival in Neubrandenburg, a three-day event developed and curated by Konstantin Udert and Joseph Varschen. Beautifully situated at the edge of the Tollense lake, the festival sported a versatile line-up with classical and electronic music, live performed in industrial halls formerly used for military purposes. Despite the stylistic diversity (which I appreciated very much, even though contemporary classical music was absent), my impression was that the classical and EDM audiences did not really join together. The main orchestral concerts, appearances of the Junge Norddeutsche Philharmonie, Ensemble Reflektor, and the fabulous Stegreif.Orchester, attracted far more and different people than most other performances, probably due to the advertisements by Festspiele Mecklenburg-Vorpommern who provided the framework for the festival. This raises the question if traditional classical music marketing is the best way to promote an event that aims to transcend the borders of genres and audiences. A successful transition between concert hall and club culture seems unlikely to be achieved by music management, but depends on the efforts and open-mindedness of the artists themselves. In this regard, I particularly enjoyed the performances of Alexej Gerassimez, Deep Strings, and AFAR. Regardless of my slight doubts, the festival has been a rewarding experience as a whole, widening my perspective of what can—and should—be done in today’s music programming.